Conditioners
Cellulose ethers can make a positive contribution to both clear (oil free) and conventional emulsion type hair conditioners. Joinway Cellulose provide both desirable lubricity and thickening.
For clear products, you can use the newer, mild, substantive conditioners and moisturizers instead of waxes and fatty oils with no concern about viscosity or lubricity needed for a quality conditioner. As little as 1.5% Joinway provides enough viscosity-even in gels-to create a light, lubricious product that leaves hair with body and shine and without unwanted residues.